Beer Merchants present Oktoberfest East!
8 July 2016, By Jonny Garrett
Beer Merchants are proud to announce that we have teamed up with the guys behind London Craft Beer Festival to hold East London's first Oktoberfest. And you could win tickets with us and Mr Hyde!
Our aim is to bring the atmosphere, fun and great beer that makes Oktoberfest so special, and add a little bit of East London kitsch. We've brought pop-up specialists The Art of Dining on board to dress the room and provide delicious German-style food, the inimitable Hackney Colliery Band to play oompah versions of modern songs, and will be importing the official beer of Oktoberfest from Hacker-Pschorr.
You'll be sharing tables and drinking, eating and dancing your way through the night, just like our Bavarian friends will be over in Munich at the same time. Dressing up is strongly encouraged, as is learning how to say cheers in German.
Oktoberfest East will be the first and only festival in the UK to serve the proper beer. In Munich they drink what is known as a Märzen, a slightly darker amber lager brewed in March and lagered right up until the start of the festival in September. It's less biscuity and more bittersweet with a little hint of alcohol and lots of hoppy bite on the finish. It will be authentic and exciting for anyone looking to truly immerse themselves in the experience of a German beer hall.
The festival will run Wednesday to Saturday for the first two weeks of Oktober with two sessions each day. For tickets or more information go to the website here!
We've also teamed up with Mr Hyde to offer two tickets to the real Oktoberfest, and two tickets to Oktoberfest East for a lucky runner-up. To enter, sign up to our newsletter and double your chances by signing up to the Mr Hyde Newsletter here!