Hofbräu München - The story of the HofBrau - Wilhelm V, the Duke of Bavaria (1579-1597), had a thirsty and demanding household. They were dissatisfied with the beer brewed in Munich, and so beer had to be imported from the town of Einbeck in Lower Saxony. Wilhelm ordered his retinue to think of ways of reconciling cost and pleasure, and on September 27, 1589, his chamberlain and counsellors Ch. Strabl, A. Amasmeyr, S. Prew and G. Griesmair submitted a suggestion: why not build a brewery?
Wilhelm was delighted with the idea and on the very same day (!) recruited the brewmaster of Geisenfeld Monastery, Heimeran Pongraz, to plan and supervise the construction of Hofbräuhaus (the “ducal brewery”), and to be its first master brewer.
Historical and compelling. Hofbräu is a symbol of Munich’s hospitality and the Bavarian gift for creating a snug and cosy atmosphere. Beer-lovers from all over the world go there to enjoy its famous beers. More than any other, Hofbräu Original embodies the special atmosphere of the beer-making capital of Munich, and exports it to the four corners of the globe. Its refreshing, bitter flavour and alcoholic content of around 5.1% volume have made it famous worldwide.
A Munich beer with character