Hardknott is about good beer. Really, that should be all they have to say.
But, lets say a little more, just in case you are interested. Their aim is to make beer that is unique and different. Perhaps beer to challenge the drinkers perceptions of drinking.
From the Brewery: They don’t want to make beer that is run-of-the-mill, not because they think that drinking a few pints with mates is somehow an inferior activity, no, they do it themselves, often. But there are lots of beers out there that are superb session quaffers, they want to make beer that compliments the wealth of beers already out there rather than just copy some old classic.
Beer should not be confined to the narrow view of the masses. There is no reason why it can’t be pretentious and bold, challenging and adventurous, modern and cutting edge. Throw away your traditional constraints, leave the safety of your favourite barstool, catch up with the new and vibrant future and explore a world that will change your mind forever.
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